I have to
admit for me the whole idea behind kickstarter is awesome. The ability to put
your project out there and attract investors has, up to this point, been way
beyond what the small business owner has ever been able to do before. Venture
capitalists are just not interested in the small fry, they want the big return.
I have seen a lot of griping about regular publishers using kickstarter to
essentially act as a pre-order system. I just don’t see the issue here. Yes,
its going to cut down on the initial sales through the retail market but it
also allows the publisher to produce a lot more product up front and still have
it available to the retailer after that initial wave of product goes out. In
fact I think it is to the benefit of the retailer because now you can actually
get an idea of the enthusiasm level of the gaming community about a product and
order accordingly.
A good example
right now is the Zombicide kickstarter. The actual product started to hit about
mid August and the enthusiasm, at least in my area, is huge. For every
Zombicide sale missed by a retailer because of the kickstarter there are
probably 3-4 people looking to buy it right now. I’m not sure if CMoN is really
going out to the retail stores with this but I’m sure they are now having
trouble keeping up with the demand created after the first packages were
delivered. It is the first really big one to get delivered (I think Ogre was
the first game kickstarter to raise a ton of money, but it hasn’t hit yet). Sedition
Wars, also from CMoN blew both Zombicide and Ogre out of the water as far as
dollars raised and it ended up being a huge deal, miniature wise, for all of
those backers that supported it. Then there was the Reaper BONES kickstarter,
which really shows what a properly thought out kickstarter should be and it
raised just over 3.4 million dollars and they will be shipping out something on
the order of 4 million plastic BONES miniatures in March. Reaper is definitely
an established company but by using the kickstarter they were able to ramp up
the number of miniatures in the BONES lines to about 200 miniatures in six
months instead of six years, a solid win for Reaper and the miniatures
community. Reaper is now number 3 on the list for top fund raising
kickstarters.
As huge as
all of those kickstarters are its some of the smaller ones that really tell the
tale and it is these that deserve more attention than they are getting. The one
I’m looking forward to the most simply wanted to raise enough money to be able
to cast the 28mm cannon for the ships they produce. It seems that no company
really produces the cannons necessary for wooden ship actions, so Laser Dream
Works decided to use kickstarter to raise funds to get the masters produced and
purchase the casting equipment for the ship’s cannon that they needed for their
War of 1812 project. It was a near run thing at the end but they cleared the
$7,000 goal they set and are now off to the races. I have always been
fascinated with wooden ships although I don’t really play any games that
feature them. I jumped on this one though so I could finally play some pirate
games and maybe get motivated to get my cool Black Scorpion Pirate miniatures
painted. I signed up for the “Sloop Slaughter” which gets me the USS Wasp, and
the HMS Frolic, and a small gunboat. Afterwards, I found out that the Wasp is
like 38” long and the Frolic is pretty close to that as well. I guess I will
need a bigger table to play on now. The reality is that we managed to help one
of the small guys get what he needed to become a bigger force in the market
place and maybe position himself as the place to go for anyone that needs ships’
guns for their wooden ship fleet. And that’s what I think Kickstarter is all
about, getting the small business what they need when they need it, without
having to try and secure a loan from a bank for it.
Now let me
leave this with a note of caution. There are no guarantees. Kickstarter is an
investment vehicle. Like any investment vehicle there is an element of risk, there
is no guarantee that you will get what is promised when you put your money down.
I hope that everyone has crunched the numbers before they leap headlong into
the fray but it is inevitable that some of these projects are going to get
their money and fail. You have no recourse if this happens, so be sure you have
read and understand what Kickstarter is and take a good look at what the
company is promising and whether you think they can actually deliver or not.
And a few pictures of the cool stuff I hope to be receiving from
Laser Dream Works sometime in the near future.